Why it's similar
Macy's offers broad online and in-store shopping across fashion, home, and beauty with deals and a loyalty program, closely matching Target's shop-style-and-save scope. Both are general retailers with deep catalogs and rewards, and Macy's carries over 2 million ratings.
How it differs
Macy's skews more toward apparel and department-store goods than Target's mix of everyday essentials and groceries, and it lacks Target's drive-up pickup focus. Reviewers flag disappearing cart items and billing confusion. At 4.86 stars it rates just below Target. It is a department-store rival.
