Why it's similar
Amazon Alexa is a hugely popular app with a 4.55 rating across millions of reviews, and it can be used to shop and reorder products by voice, loosely overlapping the buying convenience AE offers.
How it differs
Alexa is a smart-assistant and smart-home control app, not an apparel store, so it shares nothing with AE + Aerie's clothing catalog. It surfaced only on a loose name match and is not a real alternative for AE shoppers.
