Alternatives to Sephora US: Makeup & Skincare

Best Sephora US Alternatives in 2026

By App Store Tracker Editorial · Updated — App Store ratings fetched to

The short version

Sephora US is a beauty shopping app for makeup, skincare, fragrance, and haircare, with Beauty Insider rewards, reviews, and shade matching. For US shoppers, the obvious alternative is Ulta Beauty, which carries similar brands plus a salon and a massive following. Sigma Beauty is a focused option for clean, cruelty-free products and brushes. The list ranks by embedding similarity and live App Store ratings, with several regional Sephora apps included.

Ranked by App Store rating
10 alternatives
Live App Store data
No paid placements
Sephora US: Makeup & Skincare app icon

The app you searched for

Sephora US: Makeup & Skincare

Sephora USA, Inc

4.9(425.9K)
Free
Get Sephora US: Makeup & Skincare on App StoreSee full Sephora US: Makeup & Skincare data →

Sephora US is where beauty fans browse thousands of makeup, skincare, fragrance, and haircare products, read reviews, find their shade, and earn Beauty Insider points. Alternatives split into two clear groups. First are Sephora's own regional apps for the Middle East, India, Southeast Asia, Europe, Mexico, and Brazil, which offer the same experience but ship to and price for those markets, so they are mainly useful if you are shopping outside the US. Second are competing US and premium beauty retailers like Ulta and Sigma that carry overlapping brands and their own loyalty perks. We ranked these alternatives by embedding similarity to the Sephora US app, then weighed live App Store ratings and review volume so the proven, widely used apps surface first. A note up front: most of the regional Sephora apps have few or no ratings on the US store and may not ship to a US address, so check availability before relying on one.

Sephora US: Makeup & Skincare alternatives compared

AppRatingPrice
Ulta Beauty: Makeup & Skincare4.9 (2.5M)Free
Sephora UAE: Beauty & Makeup4.4 (1.7K)Free
Sephora KSA: Beauty & Makeup4.5 (1.3K)—
Sephora - Beauty Shopping5.0 (46)—
Sigma Beauty3.9 (55)—
Sephora India——
SEPHORA - Maquillage, Parfum——
Sephora: Compra en Línea——
SEPHORA: Maquiagem e Perfumes——
SSBeauty: Beauty Shopping App——

US App Store ratings, prices from Apple. See the latest US top free Shopping chart.

10 alternatives to Sephora US: Makeup & Skincare

  1. 1Ulta Beauty: Makeup & Skincare icon

    #1Ulta Beauty: Makeup & Skincare

    Ulta Salon, Cosmetics & Fragrance, Inc

    4.9(2.5M)
    Free
    87% similar
    Get on App Store

    Why it's similar

    Both are major US beauty retailers selling makeup, skincare, and fragrance with strong loyalty programs and product reviews. For a US shopper, this is the closest direct competitor to Sephora.

    How it differs

    Ulta Beauty mixes prestige and drugstore brands and adds in-store salon services, a broader range than Sephora's prestige focus. With 2.26 million ratings and a 4.87 average it is the most proven alternative here and ships to US addresses.

    See full data on Ulta Beauty: Makeup & Skincare →Apps like Ulta Beauty: Makeup & Skincare →
  2. 2Sephora UAE: Beauty & Makeup icon

    #2Sephora UAE: Beauty & Makeup

    SEPHORA

    4.4(1.7K)
    Free
    90% similar
    Get on App Store

    Why it's similar

    Both are official Sephora apps with shade matching, trend discovery, and the full beauty catalog. The Sephora shopping flow matches the US app directly.

    How it differs

    Sephora UAE is tuned for the United Arab Emirates market in pricing and shipping, not the US. With 1,700 ratings and a 4.44 average it is established regionally but not a US-shipping alternative.

    See full data on Sephora UAE: Beauty & Makeup →
  3. 3Sephora KSA: Beauty & Makeup icon

    #3Sephora KSA: Beauty & Makeup

    Sephora

    4.5(1.3K)
    93% similar
    Get on App Store

    Why it's similar

    Both are official Sephora apps offering the same world of makeup, skincare, haircare, and fragrance with shade matching and trend discovery. The Sephora shopping experience is identical in spirit.

    How it differs

    This edition serves Saudi Arabia, so pricing, inventory, and shipping are built for the Middle East rather than the US. With 1,259 ratings it is region-specific, useful only if you shop in KSA, not as a US replacement.

    See full data on Sephora KSA: Beauty & Makeup →
  4. 4Sephora - Beauty Shopping icon

    #4Sephora - Beauty Shopping

    Sephora Digital SEA Pte Ltd

    5.0(46)
    92% similar
    Get on App Store

    Why it's similar

    Both are Sephora apps with the same shop-anywhere catalog, exclusive perks, and a Beauty Pass loyalty program echoing Beauty Insider. The membership-plus-shopping model matches the US app.

    How it differs

    This app covers Southeast Asia and Australia and New Zealand, with gift cards limited to those regions. It is rated 5 but tiny at 46 reviews, and it serves those markets rather than US shoppers.

    See full data on Sephora - Beauty Shopping →
  5. 5Sigma Beauty icon

    #5Sigma Beauty

    Sigma Enterprises, LLC.

    3.9(55)
    87% similar
    Get on App Store

    Why it's similar

    Both let you shop beauty on the go with product browsing, tutorials, and beauty content. The shop-and-learn beauty experience overlaps with Sephora.

    How it differs

    Sigma Beauty is a single-brand store focused on clean, cruelty-free makeup and its signature brushes, not a multi-brand marketplace. At 3.87 across just 55 ratings it is niche, best when you specifically want Sigma's brush and clean-beauty line.

    See full data on Sigma Beauty →
  6. 6Sephora India icon

    #6Sephora India

    Sephora India

    0.0(0)
    93% similar
    Get on App Store

    Why it's similar

    Both give you personal access to Sephora's catalog with app-exclusive perks, store finder, product reviews, and beauty alerts. The browse-and-shop Sephora experience matches the US app.

    How it differs

    Sephora India is built for the Indian market with local brands, pricing, and fulfillment, and it ships there rather than to the US. It currently has zero ratings, so it is both region-locked and unproven on this store.

    See full data on Sephora India →
  7. 7SEPHORA - Maquillage, Parfum icon

    #7SEPHORA - Maquillage, Parfum

    Sephora

    0.0(0)
    90% similar
    Get on App Store

    Why it's similar

    Both are Sephora apps offering thousands of makeup, perfume, and skincare products with exclusive offers and a smooth shopping experience. The core Sephora catalog and perks match the US app.

    How it differs

    This is a German-language European Sephora app, so it serves that market's pricing and fulfillment. It has zero ratings on this store and is not aimed at US shoppers.

    See full data on SEPHORA - Maquillage, Parfum →
  8. 8Sephora: Compra en Línea icon

    #8Sephora: Compra en Línea

    Sephora MX

    0.0(0)
    89% similar
    Get on App Store

    Why it's similar

    Both are Sephora apps stocking luxury and Sephora-exclusive brands like Fenty Beauty, Rare Beauty, and Charlotte Tilbury, with online ordering. The brand lineup and shopping experience match the US app.

    How it differs

    Sephora: Compra en Línea is the Mexico app with local pricing and delivery, not US shipping. It has no ratings yet, making it region-specific and untested here.

    See full data on Sephora: Compra en Línea →
  9. 9SEPHORA: Maquiagem e Perfumes icon

    #9SEPHORA: Maquiagem e Perfumes

    SEPHORA: Maquiagem e Perfumes

    0.0(0)
    89% similar
    Get on App Store

    Why it's similar

    Both are Sephora apps offering imported perfumes, makeup, skincare, and haircare from renowned global brands, plus app-only discounts. The Sephora catalog and perks match the US app.

    How it differs

    Sephora Brasil is built for Brazil, including a Portuguese interface and a first-purchase coupon for that market. It has zero ratings and ships within Brazil, so it is not a US alternative.

    See full data on SEPHORA: Maquiagem e Perfumes →
  10. 10SSBeauty: Beauty Shopping App icon

    #10SSBeauty: Beauty Shopping App

    Shoppers Stop Ltd.

    0.0(0)
    88% similar
    Get on App Store

    Why it's similar

    Both are premium beauty shopping apps covering makeup, skincare, fragrance, and personal care across many brands. The shop-beauty-by-category experience overlaps with Sephora.

    How it differs

    SSBeauty from Shoppers Stop is an Indian retailer carrying local brands like Lakme and Sugar, aimed at that market. It has zero ratings and a different brand mix, so it is region-specific rather than a US Sephora swap.

    See full data on SSBeauty: Beauty Shopping App →

How we ranked these 10 alternatives

Embedding similarity

Every app in our database carries a dense vector embedding derived from its title, subtitle, full description, and category metadata. To find apps similar to Sephora US: Makeup & Skincare, we compute cosine distance against every other app and keep the closest 30. The similarity score shown on each pick is 1 - distance/2 clamped to [0,1] — 100% means the embedding spaces are identical, 0% means orthogonal.

Ranking

Apps from Sephora US: Makeup & Skincare's own developer are left out. The 10 most similar of the rest are ordered by App Store rating times the logarithm of their rating count, so a 4.8-star app with 100,000 ratings ranks above a 4.5-star app with 200 ratings.

Data dates

The similar-app list was computed on May 25, 2026. Ratings are the latest US App Store fetch for each app, taken between October 11, 2026 and October 24, 2026. Prices and update dates come from Apple when the page is built.

What we don't do

No paid placements. No affiliate links. No sponsored picks. Read our full methodology.

Frequently asked questions

What is the best alternative to Sephora US?+
Ulta Beauty: Makeup & Skincare by Ulta Salon, Cosmetics & Fragrance, Inc has the strongest App Store rating of the 10 apps here: 4.9 stars from 2,458,026 US ratings on October 20, 2026.
Which app is most like Sephora US?+
Sephora KSA: Beauty & Makeup is the closest match: its App Store listing is 93% similar to Sephora US's by text embedding.
Are there free Sephora US alternatives?+
Yes. 2 of the 10 apps are free to download on the App Store: Ulta Beauty: Makeup & Skincare, Sephora UAE: Beauty & Makeup.

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