How Widgets Actually Make Money

Hi app founders, designers, and marketers.

Most apps treat widgets as a small extension of the product, but Widgetable built the entire experience around them, turning home screen and lock screen widgets into the reason people download the app in the first place.

Remove Setup Friction

Installing a widget is surprisingly confusing, so Widgetable guides users through the entire setup instead of leaving it to Apple.

The moment you tap "Add Widget," a picture-in-picture tutorial follows you outside the app and walks through every step in real time, even covering lock screen widgets, where most users would probably get stuck.

Make Tiny Interactions Memorable

Reactions between friends are animated with far more personality than a simple activity feed needs, making the timeline surprisingly fun to come back to. It's the kind of polish that turns an ordinary activity log into something people actually want to open.

One-Tap Purchases

Widgetable never sends users through another premium screen after they've already decided to buy. Tap an item and Apple Pay appears immediately, without another paywall, another confirmation screen, or another decision to make.

Tip #5: The best widget apps guide users through setup, add personality to small moments, and make paying effortless.

Would you test it on your app? Reply and let us know! We read every email.

Watch the full Widgetable breakdown:

See you next week,

The App Store Tracker Team