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Hi app founders, designers, and marketers, |
The Outsiders is a fitness tracker made for endurance athletes and a 2026 Apple Design Award finalist. |
Its onboarding has a few smart touches that make asking for sensitive data and permissions feel natural. |
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Make the transition feel smooth |
After you enter your name, The Outsiders uses a Shared Element transition to move into the permission screen. |
The animation gives the whole flow a calm, deliberate feel, even though the next screen is simply asking for access. |
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Give users a reason |
Before asking for health data, The Outsiders says “we respect your privacy” and asks users to bring their history on board. |
That little bit of context matters. |
Users already understand what they're giving access to and why. |
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Turn notifications into a benefit |
The app talks about “staying on track” and reminders when asking for notification access. |
It never uses the word “notifications” in its own messaging. |
That framing makes the permission useful in the user's mind before iOS asks them to tap Allow. |
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| | | Product-market fit isn’t the problem | | Chart shifts, sudden download spikes, and revenue jumps happen outside your app. | No matter how many problems it fixes or how good your UI and UX are, if distribution fails, your app will fail too. | To win at this game, you need a killer distribution system. | That’s the actual hard part of building a product. | And that’s what Social Growth Engineers does. It gets your app seen. | | They break down what drives organic distribution for consumer apps: | Top-performing hooks and formats Viral strategies and distribution mechanics Trends worth hopping onto
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Keep the homepage simple |
The Outsiders keeps its homepage clean, with the user's data taking up most of the screen and a small Upgrade to Premium section sitting underneath. |
That makes the app easy to understand, although a simpler homepage can also leave fewer opportunities to show users what else they could unlock with premium. |
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Tip #9: Make every permission feel useful. Show users what the feature gives them before asking for access. |
Would you test it on your app? Reply and let us know, we read every e-mail. |
Watch the full The Outsiders breakdown: |
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See you next week, |
The App Store Tracker Team |