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Hi app founders, designers, and marketers, |
Edits is Meta’s video editor for creators, currently doing 4M downloads a month. |
A few details in the app make it easier to find an idea, plan it, record it, and edit it without breaking the flow. |
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Turn saved Reels into ideas |
When you save a Reel on Instagram, it can show up inside Edits when you're ready to make your own. |
You can also see the Reel's engagement before recreating it. |
A Reel you saved while scrolling can become the starting point for your next video. |
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Keep planning in the same place |
Edits lets creators save video ideas and storyboards inside the app. |
For a solo creator, that means they can keep their ideas and filming plans alongside the editing tools they’ll use later. |
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Go straight from camera to editor |
Once you finish recording, Edits opens the editor with the video and audio already on the timeline. |
There’s no import step in between. |
You finish recording and can start editing straight away. |
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| | | Product-market fit isn’t the problem | | Chart shifts, sudden download spikes, and revenue jumps happen outside your app. | No matter how many problems it fixes or how good your UI and UX are, if distribution fails, your app will fail too. | To win at this game, you need a killer distribution system. | That’s the actual hard part of building a product. | And that’s what Social Growth Engineers does. It gets your app seen. | | They break down what drives organic distribution for consumer apps: | Top-performing hooks and formats Viral strategies and distribution mechanics Trends worth hopping onto
| And how (great) short-form content translates into revenue and downloads. | It’s like having your very own research team, reverse-engineering what’s working on IG and TikTok on a daily basis. | They track it all so you don’t have to. | |
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Warn users at the right moment |
When you drag text toward an area Instagram might cover, Edits briefly shows the Instagram interface. |
You can see where usernames, captions, and other elements will sit before finishing the edit. |
The preview only appears while you're moving the element, so it stays out of the way the rest of the time. |
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Tip #10: Look at where users leave your app to finish a task. One of those steps might be worth bringing inside. |
Would you test it on your app? Reply and let us know, we read every e-mail. |
Watch the full Edits breakdown: |
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See you next week, |
The App Store Tracker Team |
